With an already existing WordPress site design James needed his site to be more manageable. Starting with migrating the site to Avada for quicker development and change time as well as WooCommerce integration for building a catalogue.
The site when originally designed was 14MB on the home page! With some image optimisation and tweaks the site was brought down to a respectable 2MB size scoring an A+ on Google pages speed test, even with Facebook and similar embeds.
After the site was launched, I worked with James and the SEO companies he hired to make on-going changes and optimisations to the website for SEO.
Additionally, I worked with James to migration him over to Gsuite to handle the large volume of emails he receives and maximise deliverability.
Project Highlights:
- Migrating previous site design to Avada
- Reducing page size from 14MB to 2MB
- Using WooCommerce as a catalogue
- Gsuite migration
